7 Unusual Marketing Strategies For Your e-Commerce Business
We live in a world of 0s and 1s. Most of our work, whether it is personal or professional, is conducted on a computer or a smartphone. Shopping, an activity once associated with busy bazaars and stifling malls, has transcended to the comfort of one’s own living room. Routine bank-related chores are quick as a breeze on banking apps. Flight and train tickets can be booked online without braving the long lines at ticket counters. It is no surprise that people from almost all segments of society have begun relying heavily on the internet for every need under the sun. Carving a significant online presence has, therefore, become an absolute necessity for most businesses and establishments across industries are clamouring to get a piece of this rather profitable pie. However, before one takes the plunge, it is essential to understand that traditional marketing techniques that work wonderfully for brick-and-mortar units might be unsuitable for the ecommerce space. It takes some understanding of the world wide web and its intricacies to be able to develop a successful and sustainable marketing strategy that can take your online business to staggering heights. Here are some tips that can help you get started.
- Consistently Upload High Quality Content On Your Blog. In the field of ecommerce content is truly the king. If you have relevant content on your website that not just encourages customers to buy from you but also educates them about the products you offer, you are on the right path towards building a solid base of loyal customers. Original content helps customers connect with your brand, therefore, making it easier for them to stay loyal to you even though the internet is an ocean teeming with shark-like competitors. A worthy example in this context is the Beardbrand blog. Notice how there are posts that talk about subjects like beard styles, grooming a beard, and managing thinning hair. Such information catches the eye of potential customers and hooks them on.
- Create Gift Catalogues To Lure The Holiday Shoppers – Valentine’s Day, Christmas and New Year are those days of the year when even the most thrifty people loosen their purse strings. Creating a gift guide that can help people select the best gifts for their loved ones is a great way to boost sales. In fact, an all year round gift selection guide can be helpful for even those looking for a birthday or anniversary present. Categorising these items so that they are easy to navigate through is also an excellent idea when it comes to improving your customers’ shopping experience. For instance, Tjori, an online retailer, offers a perennial gifting guide on its website, making it easier for shoppers to pick items from a list of relevant suggestions.
- Use Wish Lists To Your Benefit – What your customers are adding to their wish lists gives you an instant insight into what kind of merchandise they are interested in. Use this information to give them relevant suggestions when they visit your website again. Gentle prodding from time to time in the form of reminder mails can lead to a conversion especially when it comes to such items. If items added to a wish list in the past are now on sale, make sure that the customer is aware of the same so that he or she can consider buying them.
- Concentrate On Simplifying The Checkout Process – A complicated and time consuming checkout can deter even the most dedicated shopper. Ensure that your checkout process is simple and involves navigating through a minimum number of screens. This will keep your cart abandonment rate low and will also help you create a positive and easy-breezy customer experience that is bound to make you a popular choice amongst the target group.
- Make All Hidden Costs Visible – Customers appreciate total honesty. When they see the price tag attached to a particular item they like, most of them often do a quick mental calculation to make sure they can afford it and if it is worth it. Once they have convinced themselves, the only thing that can turn them off is a higher cost price at the time of payment and checkout. Be transparent with your customers and show them the actual price including shipping costs, approximate taxes, and any other additional charges that you may be levying. This strategy will help you maintain a strong clientele in the long run.
- Offer Discount Coupons For Those Who Share Your Page – Word-of-mouth publicity is the best and most authentic form of publicity. So, encourage existing customers to share your online content so that you can reach out to many more potential customers. Offering discount coupons to those who share your page on social networking sites like Twitter, Facebook, and Instagram can be an effective strategy to make a name
- Rope In Social Influencers On YouTube – YouTube has become a household name today. From grandmothers to babies, everyone is watching something or the other on it. A host of YouTubers have gained a massive fan following thanks to the unique and interesting content that they create. Leveraging the popularity of such influencers can help push up sales by giving you the visibility you need. If you are considering this strategy for marketing your business, make sure you partner with an influencer who fits in with your brand and is followed by the demographic that you are targeting.
While business gurus predict that ecommerce is going to grow at a fast pace in the coming years, being one of the billions of online business owners is not easy. To stay ahead of the competition it is vital to chalk out a unique marketing plan that can assure you a place in the sun. So, go ahead, don your thinking caps, go back to the drawing board, and etch out a strategy that gives your business the boost it needs!