How Office Messaging Apps Are Changing The Face of The Hospitality Industry
A piece of technology that is never more than an arm’s length away from today’s traveler, business and non-business alike, is the mobile phone. There is ample reason for this extreme attachment towards the smartphone, especially among the travel enthusiasts. A mobile phone is no longer a device that merely allows voice calls. It serves as a tour guide, a diary, a messenger, a camera, and much more, all bundled into one. The Hospitality industry is slowly recognizing their guests’ increasing dependence on mobile phone technology and moving towards app-based solutions for fortifying areas that attract the maximum amount of customer ire.
Here are some ways in which the Hospitality sector can adopt the latest enhancements in mobile technology to connect better with their customer base and increase their level of satisfaction. These techniques can also be helpful in keeping the employees engaged and more involved.
1. Guest Services Apps – Today’s tech-savvy traveler expects a single point of contact at hotels to help them plan and manage their travel better. A mobile app that connects the customer service team to all other internal departments can help achieve this. Customer service can, therefore, be the only point of interaction for customers. All hotel-related tasks can be handled for the customers by this team using a single platform that not just allows them to coordinate with other teams but also helps them gather useful information like promotional deals, group rates, and loyalty programs that may interest the customer. Such a facility helps tie in customers and increase brand loyalty too.
2. Service Automation – Speedy Service is the buzzword today, especially in the case of travelers with hectic itineraries. Those with jam-packed schedules and consequently no time to spare, usually prefer having their chores done for them with lightening speed. An app-based internal communication system that enables staff to feed in customer requests like laundry pick-up, room service orders, and housekeeping related requirements and delegate them to the appropriate department as well as track the status of these orders so that they can communicate the timelines to the concerned patrons can help improve efficiency by avoiding slip-ups and manual errors.
3. Feedback System – Hotel guests usually tend to have a whole lot of opinions that need to be heard by the hotel administration if they truly value constructive feedback that can help them improve. A mobile application can be used internally by staff to plug in feedback received by customers directly into the system and use it subsequently to gather insights.
4. Tracking Staff Performance – When used as an internal communication tool, a mobile app can be helpful in monitoring staff performance and helping tackle issues while on the job. Instead of leaving instructions on the emails that run the risk of being read late or Post-it notes that are easy to misplace, it is always better for managers at large hotels to use a mobile app for internal communication. The ability to chat with individual team members in real time and to hold spontaneous team meetings on a smartphone can be very beneficial in improving staff performance and efficiency. Requests and work orders can also be delegated remotely using such technology.
It is clear that a communication system that allows hotel staff to communicate with their customers as well as to connect better internally is what is needed today when the number of travelers has increased manifold. Office Curry offers a range of communication tools that can be integrated into an easy to operate a mobile app or a sophisticated web application. These tools are perfect for hotels and of all sizes and can help improve customer experience and brand loyalty immensely. Partner with Office Curry today to give your guests the experience of a lifetime!