Essential tools for start-ups and small businesses
Start-ups and small businesses are often required to do almost everything: manage business operations, take care of marketing, look into customer support and supervise human resources. Starting a new business can be tough, as roadblocks you never imagined, crop up out of nowhere. Limited time, manpower, and budgets can all be a factor as the workload starts to pile up and the bills start coming in. However, with a strong and capable team and the right tools at hand, you’ll soon be on your way to realising your business potential. Fortunately, the Internet is filled to the brim with several free resources and tools for all kinds of business purposes. Below are 5 handy tools that all small business owners can benefit from:
- Google Analytics
With a new business, it’s all about the numbers. How much traffic does your website generate? Where does the majority of that traffic come from? What are some key demographics of your target audience? These questions play a major role in the success of a startup, and tracking them is no easy job. That’s where Google Analytics comes in. Just like all their other services, Google’s statistics tool is also known for being innovative and easy to use. Users can view a lot of data like the percentage differences in traffic drivers, and their key numbers, broken out by the day, week, month, or year. Best of all, Google Analytics uses clearly marked charts and graphs so that even the least tech savvy individual can feel confident with understanding their information.
Dropbox, or the multitasker’s saviour, creates a virtual link between all of your Internet connected devices. Utilizing the cloud saving capability, users can save all their images, documents, and video clips onto their Dropbox account, which can then be accessed from anywhere. So, you don’t have to worry about losing a document, or sending files that are too large. With Dropbox, you can easily share files to other users. Dropbox also allows you to organize all your files, create personalized folders and save your documents accordingly.
With a small business, it is necessary to get the word out there about your service or product to increase awareness and engagement about your brand. Social media is one way to reach potential clients, but as for retaining and engaging with them, MailChimp becomes a very useful tool. With easy to use templates and clear instructions, MailChimp helps you create email newsletters to distribute to your list of current contacts. Users without much tech or design experience can easily create a visually pleasing e-mail that will grab the reader’s attention and hold onto it. Sending these newsletters on a regular basis can help keep your current database updated on your new projects and can attract a lot of traffic to your website. MailChimp is a great tool for businesses of all sizes, to excite and engage your existing user base.
Skype has revolutionized the long-distance relationship, be it a personal or professional one. While its video capabilities are great for large groups, the voice calling service alone can prove extremely beneficial. For new businesses dealing with overseas clients and time differences, with Skype, unreasonable phone fees are a thing of the past. It’s also a helpful tool to send documents instantly, video chat, besides letting you collaborate with anyone, anywhere, on any device, with the security and control of Microsoft, using Skype for Business.
One of the major challenges small businesses face is a lack of manpower. Start-ups are generally formed by a group of motivated, hardworking individuals, each juggling a lot of jobs. Hootsuite acts as an employee replacement, with its post scheduler system. Primarily used for social media sites such as Facebook, Twitter, Instagram etc., Hootsuite allows users to create all their information ahead of time. You can attach images and videos to create a scheduled post, and post it to numerous channels at the same time. This system allows you to create a constant stream of information from your company, while you are working on other projects.
With these easy-to-use free tools, we assure you that your work life will become much simpler!